Monday, December 10, 2007

Coming Soon

Hi everyone,

Remember the good old days? Seems like only yesterday I was in Mexico City, describing all the weird and wonderful things about getting a movie made. Bullfighting with Brendan Fraser? Check. Watching future Oscar-winner Forest Whitaker practice his moped skills? Yep. Getting my butt kicked by Sarah Michelle Gellar? Oh yes. Blogging is EASY when you’re somewhere far away, hanging out with amazing artists and watching your dreams come dream.

Well, blogging about post-production is pretty hard. And kinda boring to read, I’m guessing.

But you know what’s fun now? BLOGGING ABOUT A MOVIE’S RELEASE!

And that’s what brings us together again, my friends. Because THE AIR I BREATHE is COMING SOON to a theatre near you! Hopefully. Let me explain.

Been a crazy year. In April, we premiered at the Tribeca Film Festival to packed houses and a fantastic response. After that, indie distributor THINKfilm bought the film. Which, it turns out, is not a speedy process. But the deal is done and the date has been selected…

JANUARY 25th, 2008, THE AIR I BREATHE will open exclusively in New York and Los Angeles. This is what’s called a “platform release”. A lot of indie films open in one or two big cities, and then slowly expand around the country. It sure worked for Little Miss Sunshine. But there’s at least one interesting snag we have to deal with…

Heard about that little writer’s strike? Well, if you live in Los Angeles, I’m sure that’s ALL you hear about. Well, I’m on strike now, which is no picnic, I tell ya. And I’m walking the picket lines because I absolutely believe in this very complex battle that is being waged between artists and the companies that employ us.

But how does this affect AIR? Well, the main thing is this: when you have an indie passion project, an ambitious drama by an exciting new director (and his trusty writin’ sidekick), you want to have your exceptionally gifted ensemble of actors out on all the late-night talk shows, promoting the hell out of the movie.

Which sucks right now, because the strike has forced the biggest late-night shows off the air. No Andy Garcia chatting with Jay Leno. No Kevin Bacon trading quips with David Letterman. A huge tool for promoting independent films is gone.

But we’re not giving up without a fight. We’re taking this to the streets. Or at least the Internet. THE AIR I BREATHE is coming and you can help spread the word. First of all, there will official AIR pages on Myspace, Facebook, and other social sites. I’ll announce it here. When I do, please go add us as a friend. Those pages will be a portal for all kinds of cool stuff, including photos, blogs, and maybe even some exclusive video footage. On top of all that, THINKfilm will soon release a final (we mean it this time) poster, as well as a brand-new trailer.

In the meantime, I’ll be updating my blog weekly (at least). Have you seen my Tribeca diaries on Myspace? If not, I’ll reprint them here soon.

The wait is almost over. AIR is coming. Be a part of it.

8 Comments:

At 3:46 PM, Anonymous Eleagold said...

Hey Bob, glad to see you're back to blogging! Looks like taib is gonna get some interesting promotion. Can't wait to read your weekly update!

Eleagold

PS: Go WGA!

 
At 3:51 PM, Anonymous Jo said...

Hey its so good to hear from you again looking forward to all the goodies coming our way soon
Now the movie isnt far away from release its a very exciting time for everyone. I cant wait for this movie to hit theatres here in the UK.

 
At 12:49 AM, Anonymous alien lanes said...

Thank you... I’m really looking forward to all the various updates you mention, plus, of course, most importantly the film itself. I didn’t get to see the Tribeca diaries and it would be great if you could repost them here. I'm sure others would agree.

Good luck with the strike. We only get very general and sporadic news reports over here in Britain, but I have been trying to keep up with developments.

 
At 7:04 AM, Anonymous Aymen said...

Hey Bob, great to hear from you again.

How could we forget the good old days when you used to blog on a regular basis? We are all very thankful that you
will resume and continue blogging. We really appreciate it and we support your decision to strike.

Hopefully, TAIB will be successful at the box office but also be critically acclaimed.

I can't wait to see the final movie. (Yes, I've stayed away from any spoilers!)

 
At 11:59 AM, Anonymous Lili said...

Mr. DeRosa,
I just received a Christmas card from a WH from Florida and she said she ran into you at a reunion. She told me briefly what you have been up to, and I rushed to my computer to Google you. I must admit, I got teary eyed and overwhelmed with how proud I am of you, old friend....You are an inspiration to all with a dream...good luck with the movie...I will spread the word....Lili...

 
At 12:11 AM, Anonymous bfanatic said...

May I suggest screenings of the film at colleges? We would love to see it here at USC. Thanks Bob!

 
At 5:50 PM, Anonymous Luka said...

I am beyond excited to see the movie, though it saddens me to hear that Jan 25th is only a limited release... I should just move to NY.

Good luck! I'm sure the movie is fantastic!

 
At 10:54 AM, Anonymous FrancescoR said...

hey bob, I don't live in USA but have several good friends in LA and I'll tell everyone about your movie! THE AIR I BREATHE must be seen! So 'll do my best to promote it to people I know (believe me, I'm pretty good in that!). And when it will be out in Italy (I heard march but i think it was pushed back by CDI) and Mexico I'll do the same and even more (i'm more powerful here! hehe). We waited for soo long for this movie, you'll find a lot of supporters here on the web, believe me!

 

Post a Comment

<< Home