Coming Soon
Hi everyone,
Remember the good old days? Seems like only yesterday I was in Mexico City, describing all the weird and wonderful things about getting a movie made. Bullfighting with Brendan Fraser? Check. Watching future Oscar-winner Forest Whitaker practice his moped skills? Yep. Getting my butt kicked by Sarah Michelle Gellar? Oh yes. Blogging is EASY when you’re somewhere far away, hanging out with amazing artists and watching your dreams come dream.
Well, blogging about post-production is pretty hard. And kinda boring to read, I’m guessing.
But you know what’s fun now? BLOGGING ABOUT A MOVIE’S RELEASE!
And that’s what brings us together again, my friends. Because THE AIR I BREATHE is COMING SOON to a theatre near you! Hopefully. Let me explain.
Been a crazy year. In April, we premiered at the Tribeca Film Festival to packed houses and a fantastic response. After that, indie distributor THINKfilm bought the film. Which, it turns out, is not a speedy process. But the deal is done and the date has been selected…
JANUARY 25th, 2008, THE AIR I BREATHE will open exclusively in New York and Los Angeles. This is what’s called a “platform release”. A lot of indie films open in one or two big cities, and then slowly expand around the country. It sure worked for Little Miss Sunshine. But there’s at least one interesting snag we have to deal with…
Heard about that little writer’s strike? Well, if you live in Los Angeles, I’m sure that’s ALL you hear about. Well, I’m on strike now, which is no picnic, I tell ya. And I’m walking the picket lines because I absolutely believe in this very complex battle that is being waged between artists and the companies that employ us.
But how does this affect AIR? Well, the main thing is this: when you have an indie passion project, an ambitious drama by an exciting new director (and his trusty writin’ sidekick), you want to have your exceptionally gifted ensemble of actors out on all the late-night talk shows, promoting the hell out of the movie.
Which sucks right now, because the strike has forced the biggest late-night shows off the air. No Andy Garcia chatting with Jay Leno. No Kevin Bacon trading quips with David Letterman. A huge tool for promoting independent films is gone.
But we’re not giving up without a fight. We’re taking this to the streets. Or at least the Internet. THE AIR I BREATHE is coming and you can help spread the word. First of all, there will official AIR pages on Myspace, Facebook, and other social sites. I’ll announce it here. When I do, please go add us as a friend. Those pages will be a portal for all kinds of cool stuff, including photos, blogs, and maybe even some exclusive video footage. On top of all that, THINKfilm will soon release a final (we mean it this time) poster, as well as a brand-new trailer.
In the meantime, I’ll be updating my blog weekly (at least). Have you seen my Tribeca diaries on Myspace? If not, I’ll reprint them here soon.
The wait is almost over. AIR is coming. Be a part of it.
